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We make HubSpot work for SMBs & B2B Services

HubSpot customization, cleanup, automation, and reporting for B2B companies. Configure HubSpot around how your business actually runs, with data you can trust, and the reporting you can put in front of a board.

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HubSpot Solutions Partner — Gold
6×
HubSpot certified
18 yrs
CRM & MAP Experience

Fit the system to the business

Most HubSpot problems are configuration problems. The lifecycle stages are still the defaults, routing lives in form settings instead of workflows, and there are enough duplicate records that nobody quite trusts a dashboard built on top of them. 

Whether it's doing the deep work to get it right from the start, building customizations to tune your portal just so, or cleaning up what you know isn't working, we're here to help you get it right.

1

Engagement Tracking & Lead Routing

Prospects to the right campaigns, leads to the right rep, with personalization and context.

  • Contact Enrichment & Intent Data
  • Persona Classification & Scoring
  • Workflow-Based Lead Routing
  • Rep, SDR & Outsourced Handoff
  • Follow-Up Tracking
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2

Reporting & Automation

One set of numbers everyone works from, and automations they trust.

  • Marketing, Sales & Board Dashboards
  • Source & Campaign Attribution
  • UTM Standards Across Vendors
  • Lifecycle Stage Design
  • Automated List Management
  • Notification Workflows
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3

Portal Cleanup & Implementation

Implement the right strategy from the get-go or right the ship before things sink.

  • New Portal Implementation
  • Custom Objects
  • Property & Object Rationalization
  • Deduplication & Data Hygiene
  • Marketing Contact Governance
  • Salesforce & Integration Mapping
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What clients say

"Prairie Path was absolutely instrumental in helping our company move from simply owning HubSpot to actually leveraging it to its full potential."

David Adams, Director of Technology, Strategos International

Jon Svensson

Jon Svensson

Principal — Prairie Path Marketing

Who you would be working with

I am Jon Svensson, and I run Prairie Path Marketing, a HubSpot consultancy for B2B companies. I do the work: the scoping, the architecture, the build decisions. When an engagement calls for a specialist or an extra set of hands, I bring in people I have worked with and vetted, and I stay accountable for what they deliver.

Before consulting I spent more than fifteen years in-house, including as the person choosing the vendors. I know what it is like to inherit someone else's configuration and have to make it work.

The deepest work has been in asset and investment management, where the systems are complicated and the compliance constraints are real. The same problems show up across B2B services, and that is where a lot of the work lives.

Certified in

HubSpot Marketing Hub · Sales Hub · Content Hub · Reporting · Salesforce Pardot Specialist

Find me in the Solutions Partner Directory

More of what clients have said

"Prairie Path was absolutely instrumental in helping our company move from simply owning HubSpot to actually leveraging it to its full potential. The dual focus on backend configuration and frontend training made all the difference. We now have a CRM system that works for us—not against us. 10/10 – Highly recommend for anyone looking to maximize their HubSpot investment.”

ba6004a1de9582b1d241774e3340f8b4-100 David Adams - Director of Technology, Strategos International

"Jon at Prairie Path is hands-down one of the best digital marketers I’ve worked with—bringing a rare mix of technical expertise, strategic thinking, and genuine collaboration. He helped us demonstrate ROI, strengthen marketing-to-sales alignment, and build the business case for continued investment. As a HubSpot partner, Prairie Path unlocked the full potential of the platform—building intelligent workflows, campaign automation, and reporting we could use. Jon's ability to translate strategy into execution is what sets him apart. If you’re looking for a partner who’s equal parts expert and teammate, Jon’s the real deal."

BWright-0018-scaled Brett Wright - President & Chief Revenue Officer, Boutique Asset Management Firm

"I’ve known Jon at Prairie Path for a long time, and he’s hands-down the best digital marketer I’ve worked with. He brings the perfect mix of technical expertise, strategic thinking, and genuine collaboration. Thanks to Prairie Path, I’ve been able to clearly demonstrate ROI on our marketing efforts and build a strong business case for continued investment in digital. He doesn’t just help me do my job better—he helps me prove the value of what we’re doing. If you're looking for someone who can both dream big and execute flawlessly, Jon's your guy. I can’t recommend him highly enough.”

Rachel Vanourny Rachel Vanourny - Director of Marketing, Fluid Quip Technologies

"Jon has become an instrumental extension to our marketing team. I hired Jon to audit our current HubSpot capabilities and provide strategic recommendations. His expertise in digital marketing was crucial in evaluating our system and processes and identifying key areas of improvement. Jon's contributions have been invaluable to our team and I look forward to continue working with him in the future. ”

Jen_Ashlock Jen A - Director of Marketing, Asset Management Firm

"Consider yourself fortunate if you get the opportunity to work with Jon. He is one of the few individuals I've encountered in my career who combines intelligence with kindness, hard work with humor, and talent with empathy.

"I am consistently impressed by his ability to simplify complex concepts, his analytical mindset, and his readiness to tackle challenges. Additionally, his enjoyable personality and kindhearted nature make working with him a rewarding experience.”

Katherine Zimoulis Katherine Zimoulis - VP, Marketing

"When we prepared to launch our business, we had a blank canvas for our brand and digital marketing. Jon took that blank canvas and our ideas and made art with it. We truly fell in love with our brand that he helped breathe life into! His leadership, guidance, and most importantly his patience ensured our firm’s launch was on a rocket ship."

blue_headshot_full_white Emily Blue - Founder, Hue Partners

Let's get started.
How can we help?

Most people come to us with a HubSpot portal that isn't doing what they expected or need. Common places we start:

  • A setup that doesn't match how your team actually sells
  • Data and records nobody quite trusts
  • Reporting that can't tell you what's working
  • Manual work that should be a workflow
  • A migration off Pardot or another legacy platform
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Start with a look at the portal

Thirty minutes, screen shared, in your instance. You will leave the call knowing what is broken and roughly what it takes to fix, whether or not I do the fixing.

Book a 30-minute call