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We make HubSpot work
for
SMBs & B2B Services

At Prairie Path Marketing we  customize HubSpot to fit how your business actually works.
We clean up what's already in there and build the automation, integrations, and reporting on top of it.

Put your marketing on the path to success.

Engagement Tracking & Lead Routing

Prospects to the right campaigns, leads to the right rep, with personalization and context.
  • Contact Enrichment & Intent Data
  • Persona Classification & Scoring
  • Workflow-Based Lead Routing
  • Rep, SDR & Outsourced Handoff
  • Follow-Up Tracking

Reporting & Automation

One set of numbers everyone works from, and automations they trust.

  • Marketing, Sales & Board Dashboards
  • Source & Campaign Attribution
  • UTM Standards Across Vendors
  • Lifecycle Stage Design
  • Automated List Management
  • Notification Workflows

Cleanup & Implementation

Implement the right strategy from the get-go or right the ship before things sink.

  • Deduplication & Data Hygiene
  • Property & Object Rationalization
  • Custom Objects
  • Marketing Contact Governance
  • Salesforce & Integration Mapping
  • New Portal Implementation

Client Testimonials

"Prairie Path was absolutely instrumental in helping our company move from simply owning HubSpot to actually leveraging it to its full potential. The dual focus on backend configuration and frontend training made all the difference.  We now have a CRM system that works for us—not against us. 10/10 – Highly recommend for anyone looking to maximize their HubSpot investment.”

David Adams
David Adams
Director of Technology,
Strategos International

"Jon has become an instrumental extension to our marketing team. I hired Jon to audit our current HubSpot capabilities and provide strategic recommendations. His expertise in digital marketing was crucial in evaluating our system and processes and identifying key areas of improvement. Jon's contributions have been invaluable to our team and I look forward to continue working with him in the future. ”

Jen_A
Jen A
Director of Marketing, Asset Management Firm

"I've utilized Jon's expertise in website design, development, deployment, and HubSpot digital marketing. He is a wealth of knowledge and has the utmost professionalism. He is solution-oriented and knows precisely how long processes will take, which is exceedingly helpful when working with tight timelines. I hope for the opportunity to work with Jon again in the future.”

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Jacquie Henderson
Director of Marketing, Midnight Oil

"I’ve known Jon at Prairie Path for a long time, and he’s hands-down the best digital marketer I’ve worked with. He brings the perfect mix of technical expertise, strategic thinking, and genuine collaboration. Thanks to Prairie Path, I’ve been able to clearly demonstrate ROI on our marketing efforts and build a strong business case for continued investment in digital. He doesn’t just help me do my job better—he helps me prove the value of what we’re doing. If you're looking for someone who can both dream big and execute flawlessly, Jon's your guy. I can’t recommend him highly enough.”

Rachel Vanourny
Rachel Vanourny
Director of Marketing, Fluid Quip Technologies

"Consider yourself fortunate if you get the opportunity to work with Jon. He is one of the few individuals I've encountered in my career who combines intelligence with kindness, hard work with humor, and talent with empathy.

"I am consistently impressed by his ability to simplify complex concepts, his analytical mindset, and his readiness to tackle challenges. Additionally, his enjoyable personality and kindhearted nature make working with him a rewarding experience.”

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Katherine Zimoulis
VP, Marketing

"Jon at Prairie Path is hands-down one of the best digital marketers I’ve worked with—bringing a rare mix of technical expertise, strategic thinking, and genuine collaboration. He helped us demonstrate ROI, strengthen marketing-to-sales alignment, and build the business case for continued investment. As a HubSpot partner, Prairie Path unlocked the full potential of the platform—building intelligent workflows, campaign automation, and reporting we could use. Jon's ability to translate strategy into execution is what sets him apart. If you’re looking for a partner who’s equal parts expert and teammate, Jon’s the real deal."

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B. Wright
Chief Revenue Officer, Boutique Asset Management Firm

"When we prepared to launch our business, we had a blank canvas for our brand and digital marketing. Jon took that blank canvas and our ideas and made art with it. We truly fell in love with our brand that he helped breathe life into! His leadership, guidance, and most importantly his patience ensured our firm’s launch was on a rocket ship."

Emily Blue - Hue Partners
Emily Blue
Founder, Hue Partners

See how we do it.

From product launches, to campaign design, to website rebuilds, we've done it all.

Let's get started.
How can we help?

Most people come to us with a HubSpot portal that isn't doing what they expected or need. Common places we start:

  • A setup that doesn't match how your team actually sells
  • Data and records nobody quite trusts
  • Reporting that can't tell you what's working
  • Manual work that should be a workflow
  • A migration off Pardot or another legacy platform
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