Starting from scratch, this product needed a it all. A comprehensive strategy and corresponding plans were crafted from messaging standards through deal closing.
Next a product page and landing experience were crafted focused on educating and converting visitors, which included a dynamic, media-rich presentation of the product. Key features were presented as well as persona-specific benefits.
The launch was rounded out with a multi-channel demand campaign, which included email, organic & advocacy social, programmatic and retargeting display, as well as a thought leadership series
Brand Launch Campaign
Brand launch campaign
Campaign landing experience
Omni-channel ad campaign
With a new service category to offer to clients, a new brand needed to be introduced with big impact and differentiated positioning.
Leveraging programmatic, social, retargeted, and geo-tarted ad placements across display and pre-roll video, over 10 million brand impressions were delivered.
Positioning and messaging were tested live with messaging and targeting refinements delivering 50% month-over-month conversion rate improvements throughout the campaign.
Website Redesign Strategy
This quickly growing company had far surpassed the capabilities of their existing content management system. Their operational efficiency and user experience was suffering.
Working with best-in-class design and development partners, a comprehensive website refresh was delivered. Costly maintenance was all but eliminated, goal completion rates soared 60%+, and a complex (500+ data points!) data structure with daily data feeds was all but rid of errors.
Time and resources once spent on error management and over-complicated content entry were diverted into growth initiatives and the project saw ROI delivered 15 months ahead of schedule.
